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Showing posts from October, 2019

Successful ideas for lead generation in the real estate industry

What is a real estate lead and how to capture it?
As soon as you are interested in the issues of web marketing, Inbound, content and other strategies and marketing methods, the word "lead" comes back without stopping. In the blog articles you read. In the mouth of the representative of the digital agency and ideas for lead generation with which you are in contact.

But what is a lead? And a real estate lead, what's more?
The term is anchored in the world of webmarketing. We speak of lead to designate a prospect, that is to say a commercial contact who is likely to become a customer but who, in fact, has not yet moved to the act of purchase. In other words, it is a near synonym of "prospect" designating a potential customer.

A real estate lead is therefore a prospect representing a commercial track, and potentially a prospect that you have "led to you" for example as part of an Inbound real estate strategy. This real estate lead comes from many differe…